Tuesday, June 9, 2009

Softbank Says New IPhone to Sell in Japan on June 26

By Yoshinori Eki and Pavel Alpeyev

June 9 (Bloomberg) -- Softbank Corp., Japan’s third-largest mobile-phone operator, said it will begin offering Apple Inc.’s latest iPhone in Japan on June 26.

Yuuki Akazawa, a spokesman for the Tokyo-based mobile-phone operator, declined to comment on the price. Softbank began selling iPhone 3G, the predecessor model, in Japan in July 2008.

Cupertino, California-based Apple yesterday unveiled the iPhone 3G S, which will be sold in 32-gigabyte and 16-gigabyte versions and will be available in the U.S. from June 19. The latest model is faster, more energy-efficient and has a built-in compass, higher resolution digital camera and is capable of recording video.

Softbank rose 4.2 percent to 1,873 yen as of the 11 a.m. trading break on the Tokyo Stock Exchange, the highest since Aug. 18. The benchmark Nikkei 225 Stock Average slipped 0.2 percent.

To contact the reporter on this story: Pavel Alpeyev in Tokyo at palpeyev@bloomberg.net; Yoshinori Eki in Tokyo at yeki@bloomberg.net

Last Updated: June 8, 2009 22:25 EDT

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